A few weeks ago, Coca-Cola Singapore invited some Coke Collectors and bloggers to Coca-Cola’s 126th Birthday party. Coca-Cola turned 126 in May this year. It was a cosy party held at Dallas Restaurant and Bar in Clarke Quay.
Other than meeting some familiar blogger friends, I met a few Coke Collectors. Wow, talking to them, you realise they are some serious collectors. I wonder how they store the collectibles at home!
I like Coke, but would not call myself a collector. I only have a few vintage bottles that I bought more than 10 years ago while studying in Australia. I also have a Coke Recipe book that I bought in Malaysia, or rather I bought Coke so that I can get the recipe book! I tried in vain to look for Coke bottle with my name in Australia last year.
It’s a birthday party so there’s some food. What I liked most were these Coca-cola glazed baby back ribs and the Coca-cola chicken wings. I don’t have the recipe, but I guess you can do an online search for it.
Since this is a food blog, I thought I will share with you a recipe that I have from the little Coke recipe book. Scroll to the bottom for the Coke Potato Salad recipe.
Now about the little party we had:
It was a mini Coke Paradise. There were lots of Coke related things everywhere at the party. Coke aprons, Coke drinks – regular, light and zero, Coke T-Shirts by Uniql, Coke Singapore staff, Coke fans, Coke Collectors, Coke Drinkers, Coke name tags, etc.
Coca-cola being the world’s greatest marketer, of course “marketed” to the audience lots of good things they have done. We were given a short history of Coca-cola and coke-washed with lots of coke info.
One thing that struck me was that they have a policy that does not target children.
Do you know that there are now official Coke T-shirts sold in Singapore now by Uniqlo?
That night I was also 1 of the first 10 person in Singapore to own a Coca-cola T-shirt. Coke fans out there, you know where to go!
Coke has also been spreading cheer to people around. They have also cleverly made them into viral marketing campaign. This was one of the campaign they had.
This is the campaign video now on YouTube.
I posted about this way back in March here. Yup, at that time, we did not know it will be a viral marketing campaign and those like me and friends who hugged them will be filmed! I am glad the video below did not have me in it!
This is the video Coke had produced of the Hug Me Coke Machine. News of the Hug Me Coke Machine appeared all around the world! Newspaper, tv stations picked it up and told the world about it!
After watching the professional version, I have this amateur version taken using my iPhone. This was my friend trying to hug it, but he was not hugging the machine correctly and he did not get his coke!
I have to confess, I hugged it twice and got 2 cans!
There were two places to press simultaneously at both sides to release the coke!
Happy 126th Birthday Coca-Cola!